BF Goodrich KO3 Tire Launch
Talkeetna Alaskan Lodge - Talkeetna, AK
2024
Throughout 2024, I led the creative direction for BF Goodrich’s KO3 tire launch in the rugged landscapes of Alaska. This wasn’t just a product introduction—it was an immersive experience designed to showcase the adventurous spirit and durability of the KO3 tires. At Amp, my team and I crafted a bold narrative that positioned BF Goodrich as more than just a tire brand—it was a lifestyle. Through meticulously planned interactive elements, attendees didn’t just observe the KO3’s performance; they became part of the adventure, testing the tires firsthand on Alaska’s demanding terrain.
Every aspect of the launch was designed to reinforce the tire’s resilience, from guided demonstrations to an exclusive off-road course that pushed the KO3 to its limits. The wild beauty of Alaska provided the perfect stage, while high-quality storytelling, including drone footage and live broadcasts, amplified the experience. The event earned widespread acclaim, setting a new benchmark in experiential marketing and solidifying BF Goodrich’s reputation for adventure-ready performance.
Every aspect of the launch was designed to reinforce the tire’s resilience, from guided demonstrations to an exclusive off-road course that pushed the KO3 to its limits. The wild beauty of Alaska provided the perfect stage, while high-quality storytelling, including drone footage and live broadcasts, amplified the experience. The event earned widespread acclaim, setting a new benchmark in experiential marketing and solidifying BF Goodrich’s reputation for adventure-ready performance.
