GUESS x FriendsWithYou
Guess Flagship, New York, NY
2021
The GUESS x FriendsWithYou Spring 2021 Capsule Collection brought whimsical art to life in the brand’s New York flagship, featuring an oversized inflatable rainbow, 3D sculpted flowers, mushrooms, and stars, LED cloud sign lightboxes, linen banners, and window vinyl.
As Design Director at Arsenal, I played a key role in adapting the 2D artwork from the FriendsWithYou collective and translating it into immersive 3D elements. I produced detailed technical drawings to guide production and installation, ensuring the playful, colorful designs were seamlessly integrated into the space, creating an engaging and vibrant shopping experience.
As Design Director at Arsenal, I played a key role in adapting the 2D artwork from the FriendsWithYou collective and translating it into immersive 3D elements. I produced detailed technical drawings to guide production and installation, ensuring the playful, colorful designs were seamlessly integrated into the space, creating an engaging and vibrant shopping experience.
