Nature's Bakery "Summer Sidekick Tour"
Balboa Park - San Diego, CA
2024
Nature’s Bakery partnered with Amp to position their snack bars as Your Summer Sidekick through an exciting nationwide sampling tour. As the creative lead, I directed a talented team of 2D and 3D designers, copywriters, and strategists to develop a vibrant and engaging summer experience.
Inspired by the charm of a classic beach shack, we brought the Snack Shack concept to life, featuring summer essentials, interactive games, and a sweepstakes that invited consumers to embrace the season with every bite. The activation provided an immersive and feel-good environment, where consumers could connect with the brand and enjoy Nature’s Bakery snacks as the perfect companion for their summer adventures.
Inspired by the charm of a classic beach shack, we brought the Snack Shack concept to life, featuring summer essentials, interactive games, and a sweepstakes that invited consumers to embrace the season with every bite. The activation provided an immersive and feel-good environment, where consumers could connect with the brand and enjoy Nature’s Bakery snacks as the perfect companion for their summer adventures.
