Target x FAO Schwarz Pop Up
Rockefeller Center - New York, NY
2020

To celebrate the partnership between FAO Schwarz and Target, Arsenal New York tapped me to design an immersive pop-up experience at the iconic Rockefeller Center flagship. As Design Director, I reimagined signature elements from both brands, crafting a playful world filled with dimensional characters, balloons, clouds, and shimmering textures. Custom graphics and signage seamlessly transformed existing retail fixtures, showcasing over 300 products from the collection—creating a magical, smile-inducing experience for every visitor.