Athleta Move Highline
The High Line - New York, NY
2023
On November 16, 2023, Athleta Move Highline brought the Move with Athleta fitness series to New York City’s iconic High Line, creating a free, public event designed to empower women through movement. The space was reimagined as Athleta Square, a vibrant hub featuring live music, giveaways, guided affirmations, and striking public displays—all coming together to foster strength, confidence, and community.
Brought in by Studio Butch, I helped shape the creative vision for the event’s public spaces, designing branded photo ops, hydration stations, large-scale seating structures, and scenic elements that enhanced the immersive atmosphere. I also contributed to the development of an exclusive private fitness studio, where top influencers led intimate workout sessions. Athleta Move Highline was more than a fitness event—it was a bold statement on the power of movement to unite, uplift, and inspire.
Brought in by Studio Butch, I helped shape the creative vision for the event’s public spaces, designing branded photo ops, hydration stations, large-scale seating structures, and scenic elements that enhanced the immersive atmosphere. I also contributed to the development of an exclusive private fitness studio, where top influencers led intimate workout sessions. Athleta Move Highline was more than a fitness event—it was a bold statement on the power of movement to unite, uplift, and inspire.
