Ferrari Challenge Race Series
Daytona International Speedway - Daytona, FL
2022
The Ferrari Challenge is an exclusive racing series designed for Ferrari clients passionate about motorsports. In 2022, the series came to the legendary Daytona International Speedway to celebrate its 30th anniversary—an event that needed to honor both Ferrari’s iconic brand and Daytona’s deep racing legacy.
With over 2.5 miles of track and seating for 100,000+ spectators, creating an intimate and immersive Ferrari experience was no small task. Our approach leveraged Ferrari’s rich heritage to ensure a high-impact brand presence while enhancing the event's exclusivity.
To make a bold statement, we incorporated over a mile of Ferrari branding along the track, strategically positioned for both attendees and broadcast viewers. A massive 40’ x 60’ Scuderia Ferrari logo was painted on the grass near the finish line, reinforcing the brand’s dominance. A custom podium showcased sponsors and Ferrari Challenge branding, while existing signage throughout the venue was replaced with Ferrari-branded visuals. Wayfinding was improved with A-frames and flags, guiding guests seamlessly through the experience.
This immersive approach created a visually stunning, brand-rich experience that left a lasting impression on guests while reinforcing Ferrari’s prestige in the world of motorsports.
With over 2.5 miles of track and seating for 100,000+ spectators, creating an intimate and immersive Ferrari experience was no small task. Our approach leveraged Ferrari’s rich heritage to ensure a high-impact brand presence while enhancing the event's exclusivity.
To make a bold statement, we incorporated over a mile of Ferrari branding along the track, strategically positioned for both attendees and broadcast viewers. A massive 40’ x 60’ Scuderia Ferrari logo was painted on the grass near the finish line, reinforcing the brand’s dominance. A custom podium showcased sponsors and Ferrari Challenge branding, while existing signage throughout the venue was replaced with Ferrari-branded visuals. Wayfinding was improved with A-frames and flags, guiding guests seamlessly through the experience.
This immersive approach created a visually stunning, brand-rich experience that left a lasting impression on guests while reinforcing Ferrari’s prestige in the world of motorsports.
