JESSE ZRYB
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Ferrari Challenge Race Series
Daytona International Speedway - Daytona, FL
2022

The Ferrari Challenge is an exclusive racing series designed for Ferrari clients who share a passion for motorsports. In 2022, the series arrived at the legendary Daytona International Speedway to celebrate its 30th anniversary—an event that needed to honor both Ferrari’s iconic brand and Daytona’s storied racing heritage.
With over 2.5 miles of track and seating for more than 100,000 spectators, creating an intimate yet immersive Ferrari experience was no small feat. As the creative lead for Wasserman Experiential, I led an approach that leveraged Ferrari’s rich legacy to deliver a high-impact brand presence while elevating the event’s exclusivity.
To make a bold statement, we integrated over a mile of Ferrari branding along the track, ensuring visibility for both attendees and broadcast audiences. A striking 40’ x 60’ Scuderia Ferrari logo was painted near the finish line, reinforcing the brand’s dominance. We designed a custom podium showcasing sponsors and Ferrari Challenge branding, while replacing existing venue signage with Ferrari-branded visuals. Additionally, wayfinding elements such as A-frames and flags seamlessly guided guests through the experience.
This immersive strategy resulted in a visually stunning, brand-rich environment that left a lasting impression, solidifying Ferrari’s prestige in the world of motorsports.
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  • Home
  • Experiential
    • Google Cloud Next 2025
    • BF Goodrich KO3 Launch
    • Athleta Move
    • Nature's Bakery Summer Sidekick
    • Verizon Science City Explorers
    • Target x FAO Schwarz Pop Up
    • GUESS x FriendsWithYou
    • Babylist LA Showroom
    • INTER_
    • Supergoop! Pop Up
    • French Dispatch Pop Up
    • Dermalogica
    • Macy's Flower Show
    • Procter & Gamble
    • Museum of Ice Cream
    • Brooklyn Bowl Las Vegas Installation
  • Events
    • Ferrari Challenge
    • Verizon 5G Innovation Sessions
    • Southwest EAA
    • P&G One Music Fest
    • Formula E
    • Dallas Cowboys Thanksgiving Halftime
    • Buku Festival
    • Zumba Convention
    • IBM Transform
    • Ribbonesque
    • Governors Ball
    • Formset
    • TedX Wall Street
    • Verizon Incentive Event
    • Macy's Super Bowl Fashion Show
  • Retail
    • Ugg Centerstage
    • Vacheron Constantin
    • Harry Potter @ Saks
    • Ugg Rollouts
    • Saks Mexico Tourism
    • Givenchy
    • J. Crew Holiday
    • Polo Ski Chalet
    • Christian Louboutin Shop-in-Shop
    • Dior
    • Endorphins Boston Marathon Pop Up
    • H&M 5th Ave Holiday
    • 3:16 Collection
    • Carolina Herrera
    • FAO Schwarz
    • Balmain
    • Ugg Classic Revolution
    • Michael Kors Pride
    • Creed
  • Booths
    • Supergoop! Booth
    • HKSTP
    • Visit Fort Lauderdale
    • Reel Life
    • Clarins
    • Canada Goose
    • Poppi
    • Evian
    • Jockey Club
    • Powerstation
  • Art
    • Landscape/Architectural Paintings
    • Abstract Paintings
    • Watercolors
    • Photography
  • About