Vacheron Constantin Flagship
New York, NY
2020
In 2020, Vacheron Constantin unveiled its North American flagship boutique in New York City, celebrating both its rich 100-year legacy and the iconic urban landscape it was now part of. The boutique featured an interactive display of skyscrapers, with slot cars weaving through them, creating a dynamic visual narrative that carried through to vitrines showcasing their signature watches.
As Design Director at Arsenal, I collaborated closely with our production and fabrication leads to translate this vision into reality. My role involved visualizing the concept and creating detailed technical drawings, ensuring every element was perfectly executed to honor the brand’s heritage and the vibrant energy of its New York location.
As Design Director at Arsenal, I collaborated closely with our production and fabrication leads to translate this vision into reality. My role involved visualizing the concept and creating detailed technical drawings, ensuring every element was perfectly executed to honor the brand’s heritage and the vibrant energy of its New York location.
