Ugg Centerstage
Nordstrom Flagship - New York, NY
2019
In 2019, UGG partnered with Arsenal to design a high-impact display for the Nordstrom flagship's Centerstage on the first level of this iconic retail space. As Design Director, I led the creation of a custom installation inspired by architectural elements from the UGG flagship.
Spanning 1,000 square feet, the design featured a striking network of powder-coated steel tubing, meticulously crafted to reflect UGG’s brand aesthetic. Integrated shelving, lighting, and acrylic systems created a dynamic, immersive product showcase. To complete the experience, bespoke furniture and shelving units were designed exclusively for the space.
Spanning 1,000 square feet, the design featured a striking network of powder-coated steel tubing, meticulously crafted to reflect UGG’s brand aesthetic. Integrated shelving, lighting, and acrylic systems created a dynamic, immersive product showcase. To complete the experience, bespoke furniture and shelving units were designed exclusively for the space.