ABOUT
Creative director and experiential designer with training in architecture. Extensive experience across events, retail, exhibit, visual marketing, branding, environmental, and product design. Solutions oriented and collaborative manager who thrives in fast-paced environments.
EDUCATION
Tulane University School of Architecture Master of Architecture '08 Bachelor of Architecture '08 Tulane University A.B. Freeman School of Business Minor in Business Studies Distinguished Scholars Award WHO I'VE WORKED WITH:
AWARDS / RECOGNITION Event Marketer EX Awards (2025) Best Outdoor Activation BF Goodrich - Basecamp KO3 Event Marketer EX Awards (2024) Best Road Show or Multi-Market B2B Event Verizon 5G Innovation Series Shapiro Family Fellowship (2011) The Special Event (2011) Best Booth: Powerstation Immersive Design: A Festival Experience (2011) Published through LAP Lambert Academic Publishing. |
EXPERIENCE
IMPACT XM (2025 - Present) Design Director FREELANCE (2016 - Present) Designer/Creative Director Designed and conceptualized environments and graphics for a diverse range of clients, ensuring alignment with brand identity and project goals. Delivered high-quality renderings, presentations, and production files for top event agencies and fabrication shops, successfully completing hundreds of projects across events, exhibits, trade shows, and product design. Partnered with brand, design, and operations teams to ensure IRL experiences met business and emotional objectives. Directed vendor, contractor, and partner coordination across multiple time zones and budgets. • Worked on wide range of project types with end clients including Babylist, Disney, Johnson & Johnson, the Gap, Target • Agencies worked with include Edelman, Moss, Freeman, Studio Butch, INVNT, Happily, Sequence Events, Novak Birch, Pop’n Creative GEORGE P. JOHNSON (2024 - 2025) Creative Director (contract) Google Cloud Next '26 Contributed to creative vision for Google Cloud Next ’26, a premier B2B conference engaging developers and decision-makers. Managed a multidisciplinary creative team (Art Director, 3D Designer, Graphic Designer, Strategist), ensuring seamless collaboration with production and operations. • Oversaw look and feel for the Expo Floor: wayfinding, theaters, meeting spaces, and sponsorship opportunities. • Presented design concepts to Google executives and aligning with internal Google teams to achieve program-wide cohesion. Google Cloud Next '25 Advanced creative development for Google Cloud Next ’25 in Las Vegas, a 32,000+ attendee tech conference. Collaborated across design, production, and strategy to deliver innovative, scalable environments within budget and timeline. • Focused on developer-centric experiences including breakout spaces, programming zones, lounges, interactive activations, and an arcade environment. • Collaborated across design, production, and strategy to deliver innovative, scalable environments within budget and timeline. AMP AGENCY (2023 - 2024) Associate Creative Director Led the development of innovative conceptual designs and strategic creative solutions, collaborating with teams to maintain brand continuity and interactive usability. Played a pivotal role in driving new business opportunities, while mentoring creative talent and guiding project execution to ensure high-quality outcomes. • Directed creative efforts for BF Goodrich adventure tire launch in Alaska, Southwest Airlines recruitment event and airshow, Nature’s Bakery summer sampling program and activations. CIVIC ENTERTAINMENT GROUP (2022 - 2023) Design Director Developed experiential concepts and marketing tactics for Verizon to address positioning and branding challenges. Designed physical spaces and graphics in 2D and 3D, collaborating with internal teams and subcontractors to ensure alignment with brand identity and messaging. • Contributed to design and development of award winning program (Event Marketer EX Awards - B2B Roadshow) for Verizon 5G Innovation Series WASSERMAN EXPERIENTIAL (2021 - 2022) Senior Art Director Led the ideation and execution of campaigns aligned with brand marketing objectives, overseeing both internal teams and external vendors to ensure high-quality delivery across various mediums. Managed creative resources and identified key project requirements to develop innovative responses for experiential, digital, and content channels. • Ideated and presented creative concepts for brands such as Ferrari, Target, and LEGO. ARSENAL NEW YORK (2017 - 2021) Design Director Managed the creation and design of retail and experiential environments for fashion brands and event agencies, guiding projects from conceptualization to construction. Oversaw a team of designers and freelancers while coordinating with various vendors, ensuring timely delivery of high-quality presentations and production drawings for a diverse range of projects. • Clients included Ugg, Louis Vitton, Saks Fifth Avenue, Macy’s, Bergdorf Goodman, Nordstrom, Tory Burch, Balmain RIPCO (2015 - 2016) Senior Designer • Worked with team of designers, architects, and brokers to create material to aid in sale and rental of high-end retail properties. • Designed before and after renderings of existing properties to help in visualization of brands within the prospective spaces. • Created high-quality presentation material containing custom maps, graphics, photography, and renderings. FOURTH WALL EVENTS (now known as McVeigh Global) (2013 - 2015) Senior Designer • Worked with events, sales, and production teams, as well as clients, to visualize and communicate ideas from rough concepts to fully conceived designs. • Responsible for creation of design concepts and documents including site documentation, 3D renderings, dimensional drawings, production drawings, branding, prints, and other graphic material. • Created new modular product called FormSet which gained instant industry recognition and became its own company focused on light weight scenic rentals and production. DOME VOYAGERS LLC (2013) Intermediate Architect • Assisted in management and development of renovated multi-story building in Manhattan, and conversion of landmark bank to event space in Brooklyn. • Created drawing sets and other required documents using AutoCAD. • Researched and selected vendors for various tasks related to each building. MOSS EVENTS (formerly Pink Inc.) (2009-2013) Designer • Designed tension structures and sculptures used for events, exhibitions, festivals, and installations worldwide. • Created digital environments and renderings to visualize projects using 3D Studio Max, Rhino, and Adobe Suite. • Supervised and documented site visits and installations of projects throughout the United States. • Managed company website and blog and assisted with social media. • Created marketing material through both digital and print media. KOSSAR + GARRY ARCHITECTS (2008) Junior Architect • Managed multiple projects in various stages of design and construction. • Interacted with clients and vendors in order to ensure project efficiency and satisfaction. TIPITINA'S (2006-2008) Graphic Designer • Designed posters and other promotional material for various concerts and events using both manual and digital graphic design techniques. |