​Harry Potter
Saks Fifth Avenue - New York, NY
2019

In celebration of an exclusive partnership with Harry Potter, Saks transformed the windows of their iconic Fifth Avenue storefront to highlight the magic of the beloved franchise. As Design Director at Arsenal New York, I played a key role in bringing the vision to life by integrating artwork and sigils from the Harry Potter universe into five distinct window displays. Each display featured products elegantly showcased on custom plinths, framed by a layered surround inside, with vibrant vinyls adorning the exterior to complete the immersive experience.